Somewhere under the rainbow

There was a crass joke that did the rounds in the dark ages which basically said that if God had wanted gays he would have created Adam and Steve. Well, the Steve the bigots were referring to was definitely not Steve Jobs. Although, if Adam offered Steve an apple it may have been rainbow coloured in keeping with the gay liberation aesthetic.

If it was, and Steve took a bite, it would have been identical to the first Apple computer logo. I am convinced that there is a divine hand working brand magic that makes us all understand, over time, how similar our perception is, of the world that we inhabit.

Absolutely everyone who has touched a computer of any sort knows what the bitten apple is. Okay, so in reality the logo has nothing to do with the creation myth and more to do with Isaac Newtown and his apple stunt when he defined gravity. That was the starting point for the logo design if you care at all about popular graphic art history.

The basic definition of Newton’s law of universal gravitation has so much to do with the subtext of my pictures: “Every particle attracts every other particle in the universe with a force that is directly proportional to the product of their masses and inversely proportional to the square of the distance between their centers.”

We are love bunnies that, at best, attract one another with a force that is directly proportional to the product of our mass. That weight may be the weight of our intellect, conscience or hatred.

It has less to do with our physical shape than our mental state. I think that art attracts like-minded individuals who enjoy the representation of their common understanding. That is why, in my new series I have used the rainbow apple to show how life in general is a series of encounters that are more about confirming our beliefs, than opening ourselves up to new possibilities.

It may seem a little critical, but we must always remember that when Eve took a bite out of the apple she was really in search of a new adventure